SpeedPPC (Cloud Edition) – What’s changed?

After more than 12 months of redevelopment, SpeedPPC (Cloud Edition) launched on the 2nd of July. There was cake, and joy, and bleary eyes shedding a single poetic tear. But mostly there was excitement. This is essentially SpeedPPC: The Next Generation. We had to strip SpeedPPC back to the foundations and build it all over …

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Announcing SpeedPPC (Cloud Edition) – Coming July 2nd

The light poured out of the doorway at the end of the darkened hall, illuminating the dust bunnies and tumbleweeds lined up along the corridor. From inside the room came noises of pain and triumph, muffled skirmishes, the tapping of keys, and finally one long “YEESSSSSSSSSS!” A curious figure suddenly appeared in the doorway, casting …

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SpeedPPC And AdWords Editor 9.5.1

Hands down, the largest percentage of PPC campaigns built using SpeedPPC are built for upload to Google’s AdWords program. SpeedPPC was designed specifically to integrate seamlessly with Google’s AdWords Editor desktop application. Because Google tends to get things right the first time, we seldom receive any tickets at the help desk that involve problems with …

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The Need for Speed – Another Reason You Need SpeedPPC

We get a good number of questions at the help desk about how SpeedPPC works – which is great. We love questions not just because it shows that interest in SpeedPPC continues to remain strong but also because some questions get us to thinking about ways to make SpeedPPC even better. Indeed some of our …

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How $967 turned into $2M+ and counting

I’ve been meaning to write this little story for a while. The “Lean Startup Challenge” being run by Noah and the guys over at AppSumo gave me incentive to actually do it. In the grand scheme of things, we’re comparatively still a small business. Of course we’re working hard to get a lot bigger. Nonetheless, …

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Using URL Tokens In .Net

As all SpeedPPC users know when you build a campaign the URL Template Tab is where you can build unique URLs using the SpeedPPC dynamic token system – if you are creating dynamic landing pages this is how the values will be passed on into your landing page content. This is designed to work with dynamic landing pages written in .PHP. But what if you have dynamic landing pages that are built in .NET? Is it possible to use this .PHP code in that environment? Here’s how!

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Using .PHP to Make Google (and Your Users) Happy

It is rumored that Google has started penalizing links that go through affiliate links on the first hop. For example, sites that have Clickbank links have seen their ranking drop. Testing shows that when the links are masked ranking returns. This article details a possible workaround for this problem…but beware!

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The Importance of Being Relevant

Let’s face it, in terms of search and CPC/PPC we live in a Google dominated universe. According to the most recent statistics (November 2010) Google holds close to 75% of the search market and 80% of the PPC market. This pretty much puts to shame the combined Yahoo and MSN/Bing market share which is just …

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DKI and Dynamic Landing Pages: Perfect Pages in an Imperfect World – Part Two

The Imperfect World Rears Its Ugly Head Again If you have not already read Part One of this blog then please do so before continuing otherwise I fear much of what is below isn’t going to make a lick of sense. (And for the non-programmer it may be a bit of a tough slog regardless). …

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DKI and Dynamic Landing Pages: Perfect Pages in an Imperfect World – Part One

Any one who has spent any time in the Adwords universe knows the importance of relevance and quality score. My own personal term for this is the Adwords Triumvirate. So what – you may very well ask – does that mean? Adwords Triumvirate What I mean when I say (or write) Adwords Triumvirate is: The …

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