SuperLever

Over the past 6 or 7 years, I’ve consumed a lot of training materials on Pay Per Click advertising. I’ve seen some really great stuff and a lot of not so great stuff too.

One thing that has bugged me is the constant rehashing of the same material. Just to get everyone up to speed. However, I felt like most people who’ve done a fair bit of PPC in the past would already know 90% of the course material. It’s the 10% they don’t know that they are buying the course for.

Which is why we’ve created a 14 part (2 week) Advanced PPC Bootcamp.

We set out to create a course that tries to switch these numbers around. So giving you more of that 10% part, and less of the stuff you already know.

Each video is anywhere from 30 minutes to an hour plus long. We’ve designed them to be thorough and cover the material with specific examples. However, we’ve tried to ensure that they are fluff free and cut to the chases as quickly an efficiently as possible.

These are designed for intermediate to advanced users.

Tomorrow we’re putting together a big package to celebrate SpeedPPC turning 3. We’re planning on giving this course away during this birthday week as a free bonus (plus some other stuff). Look out for more details soon!

Here is the course outline if you are interested.

Day 1: Advanced keyword research techniques to find profitable keywords with lower competition

Learn what makes a profitable keyword and how to find money-spinning keywords that reach the customers that are ready to buy from you. This in-depth video will give you a guide to different keyword methods, including a practical demonstration on keyword research. See how you can multiply your long tail keywords in SpeedPPC with its powerful keyword mixing features. You’ll learn simple techniques that you can apply across any keyword tool. Find out what pitfalls to avoid with your keyword research and come out ahead!

Day 2: How to improve Google’s Quality Score to decrease costs and increase ROI

Google AdWords Quality Score is the single most powerful influence on whether your campaign makes it or not. With a poor quality score rating, your campaign will be stopped in its tracks. Find out the different types of quality scores, how they’re calculated for Search and Content Networks and most importantly, how you can harness it to significantly cut your costs and increase your return on investment. If your Quality Score card is currently low or needs improving, then pick up some practical tips on how you can get back into Google’s ‘good books’. Make or break your campaigns now.

Day 3: How to split-test your pay per click ads for peak performance

Split-testing your pay per click ads has never been easier! If you’re not sure how to split-test PPC ads how many to split-test or what to split-test, then watch this video and get a comprehensive guide to split-testing, You’ll see how easily you can start testing your ads using SpeedPPC and AdWords. You’ll also become skilled at analysing the relationships between your account statistics so you can diagnose the root of the problem and fix it straight away. Start testing like a pro in less than a hour.

Day 4: Advanced ad strategies to position your business for better profits

Which ad position would you like? After this video, you’ll be able to work out which ad rankings are most profitable for you, then target these positions specifically. Invest more money in the highest turnover positions and spend less money on the positions that are not as profitable. Using a combination of Google AdWords and Google Analytics, this tutorial will show you how to create a special custom report to give you information that is not readily available, then use it to set position preferences in AdWords. Rank consistently where the best profits are.

Day 5: Insider’s Guide to combining SEO and PPC in a powerful, integrated strategy

Whether you’re an SEO Expert, a PPC Guru, or neither, you’ll pick up straightforward tips that you can combine to benefit both your organic rankings and your PPC performance. While still powerful separated, this video shows you how to integrate your strategy and maximize the joined forces. Spend more time at the top of the search results, while saving time and effort getting there. If you’re interested in dominating more search engine real estate, this video will show you how.

Day 6: Advanced landing page techniques to boost your quality score and conversion rates

This video is a great all-round guide to creating powerful landing pages that pave the way for more conversions. See what makes a great landing page and gather tips on the content and design of your landing page. Learn what to avoid and what to include on a PPC landing page. Get the rundown on Google’s Landing Page and Web Site Quality Guidelines and how to implement them for greater success. Also learn about dynamic landing pages and how to create them, so you can promote your quality scores and increase conversion rates. Get your PPC landing pages converting now.

Day 7: Powerful techniques to build targeted email lists for long-term profit

A common saying among salespeople is that “you’re only as good as last month’s sales figures”. This can be a precarious way to run your business. Wouldn’t you like to have long-lasting profits that keep increasing? This video is all about creating long-term profits that grow and grow. Discover what list-building can do for you and learn how to build targeted email lists that you can sell to, time and time again. Learn a variety of methods to qualify your prospects, so you can market to high quality lists that want to hear all about your products or services. Start building your email list now with these clever tips.

Day 8: Essential Guide to PPC display advertising on the Content Network

What’s one of the quickest ways to get brand new customers that would never have found you otherwise? Google’s Content Network of course! Learn the ins and outs of advertising with a variety of different ad formats on Google’s Content Network. This video will give you a guide to what the Content Network is, how quality score differs for Content, why targeting is different for Content and how to set-up targeted campaigns directed at Content Network partners. Not sure how to measure it? You’ll also be given a guide on different reports to use so you can optimize your campaigns effectively. As well as setting-up your campaigns, you’ll fast-forward your knowledge to pick up different tricks of the trade to making money on the Content Network. Expand your reach and learn about Content Network marketing now.

Day 9: Get what you really need to know out of Google’s reports

How many of Google AdWords’ reports do you use? This video will take you through each report and the customizations available. You’ll learn which report to use for what, including a quick list guide that gives you the best reports to suit each purpose, so you can spend more time doing what’s important, instead of chasing data. By the end of this video, you’ll know where to look and how to troubleshoot account problems, uncovering information that may have been hidden from you before. Get the most out of Google’s free reporting now.

Day 10: Advanced Google Analytics – How to customize your analytics and turn it into more income

Ever wanted information that you thought Google didn’t give you? Chances are it’s there, and you just need to learn how to dig it out. Enter Advanced Google Analytics. Learn how you’re really performing with customized analytics reporting, segmentation and filtering. Following a quick introduction to what Google Analytics has to offer, you’ll then be taken on a tour through setting up your Google Analytics account so it returns the information you need to generate more income. If you’re new to Google Analytics or an experienced user that wants to get more out of it, tune into this video for more.

Day 11: How to conquer Local Search for your business

Local Search has been around for some time, but never before has there been so many ways to take advantage of it. Given that in 2009, there were 400 million local searches made per month, you should learn what local search is, the different types of local search and how to use it to impact conversions. Use this video to get your business listed for Local Search, learn great tips for local search optimization, and learn how it fits in with your SEO and PPC strategies. Even learn how to take advantage of the new Local Search for Mobile tab in Google. Everything you need to know about Local Search is here in this video.

Day 12: Master mobile marketing in an hour

As we get busier and busier, our lives are lived more on the go with mobile devices providing much of what used to be in home research. Learn all about how you can reach your audience wherever they are and whenever they want you, with mobile marketing. There are a lot of ins and outs with mobile advertising, so this video will take you through keyword research for mobile ads, the different mobile ads in Google, geo-targeting mobile campaigns, how to use ad extensions for mobile, tips on mobile-specific landing pages and how to measure your mobile search performance. It won’t take you long to get across Mobile AdWords marketing with this comprehensive video.

Day 13: Introduction to Pay-Per-View Marketing

Ready to try your hand at something new? We were, so SpeedPPC is now geared for Pay per view marketing across several networks. This video guide will give you a solid introduction to what PPV marketing is, what the differences are, where you can do it and most importantly – how to do it. Similar to Google’s Display Network, PPV marketing is another channel to get your ads in front of the right people. Whether you’re affiliate marketing or marketing your own goods and services, learn more about pay per view and how you can use it to get new leads for your business.

Day 14: How to advertise and optimize on Bing

If you’re not using Bing to its full potential, or not using it at all, then this video is for you. Learn the difference between MSN and Bing, where to sign-up as an advertiser, how to research your campaigns using MSN intelligence and create your campaigns specifically for Bing. You’ll also learn how to use the reports to get actionable data. As part of this video, you’ll also learn more about the current transition as part of the Yahoo! and Microsoft Search alliance and how to prepare your Yahoo campaigns for integration with MSN.