SpeedPPC is the ultimate PPC campaign building software. Nothing else really compares. If you want to build amazingly targeted campaigns that score killer quality score, ridiculously fast, this is the software you need. We bang on about it and other related matters here.
In my April training for SpeedPPC members, I showed you how to diagnose whether your PPC campaign had low ad impressions and what steps to take. Because if you’re marketing a potentially profitable offer, then I want you to be able to reach past the obstacles and grab those profits! Following the video training, I…
T This is a follow on from an earlier blog post I wrote about the new user interface on Google AdWords. ROI Revolution’s CEO, Timothy Seward and ROI Revolution Account Manager, Page Christenbury presented a fantastic webinar on the Google AdWords New User Interface webinar. If you missed out on the complimentary webinar or would…
Google AdWords has an exciting new interface (or at least I’m excited about it!) and you can access it by clicking on the “New features” header link in your AdWords account. If for any reason you don’t like it, you can change back easily by clicking on the “Previous Interface” link at the top of…
This is an update to an earlier review I did on Google Cash Detective. A few days ago I wrote a case study on using Google Cash Detective to find profitable keywords and ads to promote Clickbank products. Today I am going to show you a cool trick using GCD to uncover profitable CPA offers….
UPDATE: I’ve done an review update with lots more examples and strategies here. Probably best to read this after this original review post so you can see the context of the second post. You might have heard about Google Cash Detective. Lots of people are talking about it. The old version was a bit of…
SpeedPPC version 3.0.10 has just been released and features the tracking ID token by popular request! Whether you’re marketing through ClickBank or just want to track sales for every keyword, you can now create a unique ID number for every keyword – automatically. Forget Excel! To make it even more flexible, we’ve added a couple…
The last few days have been hectic! We’ve been moving offices and it has had all the normal drama that comes with such an exercise. Like yesterday I sat around all day waiting for the power company to turn up to flick a switch. They told me to get there at 8am and it didn’t…
Let me introduce you to unrecognized factors that indirectly affect your Quality Score. They’re one step back from Quality Score because instead they influence the variables that are used in the Quality Score calculation. Why bother getting to know them? Well, once you’ve improved the main Quality Score contributors (discussed in previous articles in this…
I It’s always worth studying Google’s guidelines when it comes to improving your Quality Score. Google identifies 3 elements in their Landing Page Optimization guidelines. These are: 1) Relevance It may seem obvious to say that your landing page should be relevant, but far too often we land on pages that have very little to…
One of the things often overlooked by PPC search marketers is the enormous impact that the relevance of each keyword to its ad group and creative has on your Quality Score. The following diagram illustrates how a strong relationship between all components of your PPC campaign leads to increased click through rates, relevancy, conversion metrics…
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