indirect_quality_score

Let me introduce you to unrecognized factors that indirectly affect your Quality Score. They’re one step back from Quality Score because instead they influence the variables that are used in the Quality Score calculation. Why bother getting to know them? Well, once you’ve improved the main Quality Score contributors (discussed in previous articles in this…

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landing_pages

I It’s always worth studying Google’s guidelines when it comes to improving your Quality Score. Google identifies 3 elements in their Landing Page Optimization guidelines. These are: 1) Relevance It may seem obvious to say that your landing page should be relevant, but far too often we land on pages that have very little to…

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quality_score

One of the things often overlooked by PPC search marketers is the enormous impact that the relevance of each keyword to its ad group and creative has on your Quality Score. The following diagram illustrates how a strong relationship between all components of your PPC campaign leads to increased click through rates, relevancy, conversion metrics…

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Raise CTR – Raise Quality Score

ctr

Click through rate (CTR) is probably a very familiar term to you by now. It’s basically how many times your ad was clicked, compared to the number of ad impressions. This simple percentage figure has a pretty big impact on your Quality Score. Any good tracking software should show you CTRs, however if you’re calculating…

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Quality Score – Your New Best Friend

quality_score02

What’s your first reaction when I say “Quality Score”? If you’re already Quality Score savvy, you may have considered it the arrival of a long lost friend. Or maybe it’s one you wished had stayed lost. For others, Quality Score is still something of an enigma. Whatever your current knowledge (or opinion) is of Quality…

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products

Many affiliate marketers make a very nice living promoting Clickbank (CB) products. There are a few good reasons for that. For example, its simplicity and the way it focuses on niche products that provide information many people are hungry for. The trick to making CB work is pretty simple: Finding a good product with hungry…

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SpeedPPC v3.0 Launched!

speedppc_launched

We’ve worked day and night to get you the latest version of SpeedPPC, and now – IT’S HERE! Faster, smarter and sporting a brand new look, it’s jam-packed with features such as: Warp speed campaign building for Google Adwords, MSN adCenter and Yahoo! Search Marketing Custom Campaign building for other search engines Specialized campaign building…

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datafeed

The SpeedPPC System is more than meets they eye. Once the most impressive parts of the system is the Affiliate Datafeed Software available in the SpeedPPC Affiliate Pro package. Many people have no idea of what a datafeed is, or how this software might work. So let me explain fully and I hope you can…

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Listen To The Sound of SpeedPPC

audio

Yesterday morning I had a chat with Gauher Chaudhry of Pay Per Click Formula. He asked me a whole bunch of pressing questions that his customers were asking him, to ask me about SpeedPPC. On this call you’ll learn about SpeedPPC as well as a few secret tips that slipped out by accident. Oops! :)

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10 Things You May Not Know About SpeedPPC

10_things

Let’s face it. We’ve been pretty tight lipped about exactly what SpeedPPC does. Yeah, you’ve probably seen the video teaser, but that really only gives you a taste. There’s been a bit of speculation that this only works for city and state names. That’s far from the truth! Let me tell you “10 things you…

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