Comments on: What are your Indirect Quality Score Influences? http://www.superlever.com/what-are-your-indirect-quality-score-influences/ Wed, 19 Oct 2011 07:50:21 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Paul R http://www.superlever.com/what-are-your-indirect-quality-score-influences/comment-page-1/#comment-54 Paul R Sat, 04 Apr 2009 00:26:59 +0000 http://www.speedppc.com/?p=101#comment-54 Great article and very informative. I work at one of the largest Qualified Adwords Resellers in the country and one of 18 companies worldwide with a White-List partnership with Google. Ensuring a high QS is one of our top priorities for our clients, unlike the majority of large company resellers (i.e. the phone book companies) who give PPC a bad name in my opinion. If more resellers would follow these guidelines when working with SMB's, not only would MY job be much easier as a consultant, but Google would make so much more money. Perhaps Google needs to have stricter regulations on who can claim reseller status, especially at the Certified-level, so that the business owners trying online advertising for the first time and working with a 3rd party wouldn't get turned off to the idea after getting crappy results. I think it is the #1 thing I hear most often when speaking with prospective clients... a lack of ROI/results when they tried PPC last. The truth of the matter is when executed correctly, SEM is by far the most cost-effective method of advertising available. Great article and very informative. I work at one of the largest Qualified Adwords Resellers in the country and one of 18 companies worldwide with a White-List partnership with Google. Ensuring a high QS is one of our top priorities for our clients, unlike the majority of large company resellers (i.e. the phone book companies) who give PPC a bad name in my opinion. If more resellers would follow these guidelines when working with SMB’s, not only would MY job be much easier as a consultant, but Google would make so much more money.

Perhaps Google needs to have stricter regulations on who can claim reseller status, especially at the Certified-level, so that the business owners trying online advertising for the first time and working with a 3rd party wouldn’t get turned off to the idea after getting crappy results. I think it is the #1 thing I hear most often when speaking with prospective clients… a lack of ROI/results when they tried PPC last. The truth of the matter is when executed correctly, SEM is by far the most cost-effective method of advertising available.

]]>